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The “90-9-1 Rule” of Groups

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The 90-9-1 Rule is a rule about most public online groups that states:

90% of people just lurk:

 

9% of people casually participate:
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1% of people create most content:
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This applies to most “groups” such as friend groups, political parties, social networks, and countries.

This means you can have an outsized impact by creating content.

So let’s say … Continue Reading

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