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David Ogilvy’s Top 11 Most Valuable Lessons
This is a verbatim passage from pages 21-23 from the book “Confessions of an Advertising Man” by David Ogilvy. My Last Will And Testament I started my career in research with the great Dr. Gallup...
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Sales Page Test & Feedbackwith CopyTesting
We used CopyTesting.com to see what strangers thought of our sales page. Watch here: Sometimes when you look at your own copy 1,000’s of times, you start to get “in the box” and it’s hard to see...
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70% Content, 30% Sales(My formula to keep readers)
This is a formula I invented: 70% Content, 30% Sales. It’s a ratio of value-to-selling so people don’t hate you for spamming them with sales pitches on email or social. Tattoo it on your forehead: It...
View ArticleJoe Sugarman Triggers(A Useful List of “Psychological Triggers” That Convince...
A few years ago one of the best copywriters in the world Joe Sugarman made a book called “Advertising Secrets of the Written Word” (re-named to “The AdWeek Copywriting Handbook“). In section 2 of the...
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“Growth Questions”You Can Ask Yourself
Sometimes breakthrough ideas come from asking the right questions. If you want to speed up your growth, take a minute to reflect on these 20 questions. Some may resonate, some may not. Sometimes a...
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9 Very Common Content & Email Mistakes(and how to quickly fix them)
Over in The Kopywriting Kourse our member’s forum has over 10,400+ posts. That’s a LOT of questions, answers, rewrites, and general discussions about how people communicate and sell. Everyone’s...
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Replicating Yourself and Turning Into A Robot
I was talking to a friend on the phone at 1:30pm on a weekday, and to be honest I was still chilling in bed. We chuckled about this, but I said, “Yes I’m in still in bed but already today 4,000 people...
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20 Easy Ways to Practice Getting Better at Copywriting
You might think copywriters possess some magical skill where persuasive words automatically flow onto the page… …but the truth is, it really isn’t that complicated. Yes, it takes practice. Yes, it...
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How to Use Copywriting “Lenses”To Find The Right “Angle” For Your Copy
One of the trickiest parts of copywriting is finding a UNIQUE ANGLE to talk about a product. But without it, copy tends to be meh and forgettable. Luckily, there’s an easy fix. All you have to do is...
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20 Easy Ways to Practice Getting Better at Copywriting
You might think copywriters possess some magical skill where persuasive words automatically flow onto the page… …but the truth is, it really isn’t that complicated. Yes, it takes practice. Yes, it...
View ArticleClik here to view.
How to Use Copywriting “Lenses”To Find The Right “Angle” For Your Copy
One of the trickiest parts of copywriting is finding a UNIQUE ANGLE to talk about a product. But without it, copy tends to be meh and forgettable. Luckily, there’s an easy fix. All you have to do is...
View ArticleThis year, I make more from copywriting than I do from my full-time teaching job
Today I was thinking about learning copywriting over the past few years, and realized that it all started with reading your blog, taking your course, and talking to you on office hours. This year, I...
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9 Very Common Content & Email Mistakes(and how to quickly fix them)
Over in The Kopywriting Kourse our member’s forum has over 10,400+ posts. That’s a LOT of questions, answers, rewrites, and general discussions about how people communicate and sell. Everyone’s...
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How To Write A Blog Post In 3 Steps (Research, Write, Promote)
Writing a blog post can be daunting… Where do you start? How do you keep your ideas organized? What do you write to keep the reader’s attention? And where do you find readers to begin with? If you...
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How Kopywriting Kourse Turned Me Into a Writing Machine
This year has been a HYPERJUMP for my writing career… I escaped the feast-and-famine cycle and landed steady freelance writing work My travel blog is finally ranking in Google and gaining traction My...
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Noah + Neville Give 5 Copywriting Tips
I made a video about 5 Copywriting Tips with my friend Noah Kagan: YouTube Link: https://www.youtube.com/watch?v=0lW_1KIirfw We go over stuff like Tesla’s well written in-car opt-in: We demonstrate...
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How to Stay Sane With Work
Use this simple method to maintain your sanity with work. How to stay sane with work (Quick Cheat Sheet): – Make a to-do list the night before. – Once done with that to-do list, no more work allowed. –...
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8 ways to be a little happier today
My friend Noah Kagan says I’m the happiest person he knows, and made a video to figure out how: YouTube Link: https://www.youtube.com/watch?v=RBbVzsY2ADg This video covers how I think about things so...
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How to Recycle a Blog Post Into 10 Social Snippets (in 10 Minutes)
So, you’ve just spent hours (or days) writing an awesome blog post… But if you want people to actually read it, you can’t stop there. You need to promote the crap out of it. Most people hate promotion...
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Kopywriting Kourse ⇨ Copywriting Course
Holy crap, I just realized we’ve been misspelling ‘kopywriting kourse’ for 5 years! Apparently the word ‘copywriting” doesn’t have a ‘K’ in it. So I just switched the domain over to...
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